Chapter 4 Class Handout Simple Interest: A = P(1+rt) P: the principal, the amount invested A: the new balance t: the time r: the rate, (in decimal form) Ex1: If $1000 is invested now with simple interest of 8% per year. Find the new amount after two years. P = $1000, t = 2 years, r = 0.08. A = 1000(1+0.08(2)) = 1000(1.16) = 1160 Compound Interest: P: the principal, amount invested A: the new balance t: the time r: the rate, (in decimal form) n: the num...
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Does Google My Business Allow for Zillow Reviews
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Updated October xxx, 2020; Originally published May 31, 2018
What is Google My Business organization (GMB)?
Google My Business organization is Google's business directory; it is essentially the same thing every bit Google's Yellow Pages.
Your business might already exist on Google without your having added it, though probably not.
GMB is important even if you don't use the Google Suite of small business tools similar Google Bulldoze or aprofessional person Gmail.
You also need your ain. Your brokerage may have their own Google My Business page, just information technology links to their website and their contact information. If yous are an agent with a website, you desire your business registered with Google My Business.
The information in Google My Business organization is all well-nigh your business and its physical location. You have to have a physical location to accept a GMB account. And the information is all about your business organization at that location.
Why is Information technology Important?
When customers search your concern in Google, you will often see a business profile similar this one for Netco Title in Harker Heights, TX.
Sometimes these will exist even if you oasis't claimed your business still!
It is extremely important to proceed this information updated. Considering the content can come from people other than you, you must go along tabs to ensure the reviews and Q&As reflect positively on your business.
Challenge your real estate business organisation is besides good for SEO (search engine optimization). Google likes companies that accept claimed their business organisation profile in its directory.
You'll want to use it for other features similar:
Google reviews
Operating hours
Business organization information like address and telephone lookup
Business FAQ
Having a consummate contour makes you easier to find, contact, and generate real estate leads!
Verify Your Business
Head on over to Google Business!
Below is a useful walkthrough on claiming your Google My Business listing.
What Adjacent with Google My Business organization?
You've already done the most important matter when you create a Googe My Business list.
Be sure to consummate your concern details. The information you feed Google will populate when buyers and sellers search your business organisation.
It's important to be consistent with your NAP to maximize your local real estate marketing in the SERPs:
Name
Address
Phone
Employ the same name, address, and phone number on all your accounts. Facebook, Google, LinkedIn, and other business directories.
To get the most out of it, consider the following items: Google Posts, Q&A, Reviews, and Media.
Google Posts
I clicked "POSTS" on the left carte du jour, and then clicked in the "Write your post" text expanse. Then you are set up to create!
There are "offer", "upshot", and "what's new" postal service categories.
Real manor examples of how to apply this feature would be advertising open up houses in the events post type, or posting recent blog posts.
Here is what information technology looks like with an example I drummed up quickly.
Generally, posts are designed for short-term initiatives. In fact, they volition go away afterwards 7 days unless it is an event based post, in which case it will last until the event is complete. You lot will want to consistently add more posts to proceed it fresh.
Ultimately, while it is probably a adept idea to use Google Posts, I wouldn't spend too much fourth dimension on it. Cheque out more information at Search Engine State well-nigh Google Posts and stay up to date on best practices for them.
Ask and Answer Questions
Customers tin post questions near a business correct on Google, and you or other users can respond them.
These can be of import to monitor. The Q&A characteristic is located on the Google Business panel on the side as below.
As a real estate amanuensis, you might non become a lot of questions. But that is okay because you tin brand your own!
On my own site, I have iv questions. I input all four myself, and so answered them.
Read all nearly using this feature from Search Engine Land. Moz is an good at local SEO equally well and a great resource for all things local SEO, including the Google Q&A.
Google Reviews
Reviews on Google are incredibly important, and peradventure the 2d most of import characteristic to your Google My Concern account.
Where should clients review yous? Facebook? Zillow? Yelp?
I say Google. Send them to Google.
Google does use reviews in their ranking, and it is good for SEO to have folks regularly, consistently leaving reviews for y'all on Google. If SEO is a pregnant component of your website strategy, you desire to focus on getting your reviews on Google.
I recommend this article on how you send a link to your Google review. Update your checklist so that yous send an email with the link to your customers the mean solar day before closing.
Add together Photos and Video
Y'all can add photos and video to your Google My Business knowledge panel that volition announced when folks search your business. Other folks can add photos themselves, as you lot've probably often seen of restaurant listing and folks calculation pictures of their nutrient.
Adding some photos of yourself, your make, and your business location is a skilful idea.
Check out BrightLocal's article on how to effectively implement video and photos into your Google My Business.
The of import matter is that this is all about locations. You have to take a physical address, and your content has to exist near your local area and function.
It's the marriage of the online globe and brick-and-mortar office.
What is Local SEO?
GMB is a disquisitional component of local SEO.
Local SEO is extremely of import for real estate agents because it is one domain on the Internet that the large guys like Zillow and Realtor.com can't compete with y'all.
Here is an instance – the Google "map pack" for the search terms "real estate agent in atlanta ga". These are at the top of the page, correct under the paid advertisements and before the organic results.
If you lot click "More places" at the bottom, then you become an expanded map of all the Google search results for existent estate agents in the Atlanta, GA surface area.
You'll run into in that location is no Zillow. No Trulia. No Homes.com. These are the physical offices of local agents in these areas.
This isn't a rare keyword, either. This keyword is searched an estimated 390 times every month. And that doesn't include the hundreds of variations on the keyword, like "realtor in Atlanta", or "agent in Alpharetta", and more.
You tin can bet that the folks in the top iii of the local map pack run across the do good of Google for real estate agents.
Optimizing your website to appear for local results like this is called "Local SEO". Separate from general SEO, it includes optimizing for the local maps pack and submitting your site to other concern directories, which I volition talk more about later.
Read up at Search Engine Land for more about Local SEO, the most important SEO for real estate agents.
What Other Business Directories Should I Be In?
Google My Business organisation is just one concern directory of 100s if not 1000s online. It is the most important directory, by far! But you also desire to start adding your local business organisation to other directories.
Being in local directories is a ranking gene and can drive traffic by itself (though not likely a significant amount of traffic).
Examples of other business organization directories include:
YellowPages.com
Yelp
Alignable
Bing
Super Pages
MapQuest
Local.com
+1000s more
What is critical with online directories is that your "NAP" (name, address, phone) exist consistent in all the business directories.
It is a lot of work to add your business to all the directories, besides called "citation building". There are paid services that volition do it for y'all.
To learn more than about the heady field of concern directories, check out the resources at Moz and BrightLocal.
Moz and BrightLocal are competitors, but each have excellent services, and also a huge amount of free articles and how-tos on mastering local SEO and business directories in particular. I personally have a paid subscription to Moz Local to aid become my business listing standardized and sent out to all the directories.
Local directories are as well important, like your local newspaper's business directory. These local directories are often the well-nigh important because information technology reinforces to the search engines the market area that you should exist showing up in.
Many directories are free, though they will often endeavour to sell you lot the opportunity to advertise with them. At that place are a few that are not free, simply probably worth paying for:
Local Sleeping accommodation of Commerce
Local newspaper's concern directory
Ameliorate Business Bureau
My recommendation is to either pay a service to handle your directories and then you don't have to worry nigh it, or notice about l directories yourself to spend a few hours ane evening subscribing to.
BrightLocal
$29+/mo. BrightLocal has a variety of marketing tools targeting local SEO for modest business professionals. Their flagship product includes commendation building, Google My Business audits, and reputation management.
Conclusion
Google My Business is a existent estate amanuensis'due south best friend because it is all almost local search results, and oftentimes for people searching for Realtors with high commercial intent! You are non competing with Zillow and the Big Bads in the organic search results. Information technology'south merely you versus the other offices and agents in your customs.
If you lot have a website, optimizing your online presence on Google My Business is a foundational element to set yourself up for success.
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Chapter 4 Class Handout Simple Interest: A = P(1+rt) P: the principal, the amount invested A: the new balance t: the time r: the rate, (in decimal form) Ex1: If $1000 is invested now with simple interest of 8% per year. Find the new amount after two years. P = $1000, t = 2 years, r = 0.08. A = 1000(1+0.08(2)) = 1000(1.16) = 1160 Compound Interest: P: the principal, amount invested A: the new balance t: the time r: the rate, (in decimal form) n: the num...
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